Add to ORKGIn this paper we approach popular literature from the perspective of cultural memory studies, relying mostly on the theoretical insights of Jan and Aleida Assmann. Jan Assmann distinguishes between two modes of memory: communicative memory and cultural memory. Communicative memory relates to a group, takes the form of everyday communications, includes three to four interacting generations and is best illustrated by a mode of biographical memory. On the other hand, cultural memory is based on fixed points in the past, a high degree of formation and ceremonial communication, depends on a specialized practice and always has its specialized carriers. In this paper a more detailed analysis of the way in which popular literary texts form fixed ...