Medical writing is an art which requires a fine blend of new scientific information and rhetorical skills. An article in a reputed journal ensures recognition and career advancement, and there has been a rush among doctors to publish their research work. Several indexed “predatory” journals have mushroomed and are accepting articles without a blinded peer review. The standard impact factor (IF) scoring for a journal has been debatable and so has been the authenticity of indexing. Awareness regarding standard guidelines is required for reliable and valid research. Evidence from a scientific research is the need of the day for an emerging economy like India to help build universal health coverage and meet sustainable developmental goals. This...