European Union and New Approach to Internationalization of Higher Education

The article shows that the internationalization has become an essential attribute and component of the activity of any university and higher education in general for the relatively short period. For some countries and their regional associations the internationalization appears to be the key element of educational policy. The analysis of the new approaches which EU uses to the internationalization of higher education reveals how the European Union uses the process of internationalization in order to enhance the attractiveness and competitiveness of its universities