Proceedings of the 10th Iberoamerican Congress of Digital Graphics

Forty years of development have passed since digital technologies were used in the service of design for the first time but many of the early questions about its usefulness are still open. The beginning [early] period, known as call “analytical”, was founded in a rational and reductionist understanding of the phenomenon, including those related to creative processes. The target was rational optimization for possible solutions around a given problem. Later on, the graphic technologies development meant a huge jump in issues concerning 3D representation of designed objects. A great interest in visualization and “the virtual” then arose: almost everything and any shape, could be modelled and visualized, obtaining representations of space, time, light and matter as never seen before in any field related to imaging. Today these useful technologies are amplified due to the connectivity of the web, stimulating the birth of applications and models which seek to optimize the production processes. However, before of its impact, there is still a question waiting to be answered since the first days of CAD: has all this technology actually allowed the development of better design? The answer doesn’t seem to be obvious, when above all we see ourselves facing the context of a global world that becomes more and more complex. Digital technology is developing very rapidly. Despite this, an equally accelerated improvement in design products is not so clear. The reason for this could be the fact that our practices as designers have not been updated and improved at the same speed as technology. This next Sigradi is about debating how our organizational practices are changing with the digital phenomenon and how the users can positively trigger the potential that lies in these technologies. The hypothesis that underpins this question is the consideration that digital technologies are a unique platform to achieve the necessary integration of knowledge that must feed any contemporary design process. We think that the integration of multidisciplinary knowledge, memories, values and imagination must become the starting point in the production of better design