Marketing plan Hivecat system: a revolution in the way to present and sell tile

Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs: 2016/2017HIVECAT System is a SaaS solution developed by Woman on Mars , a company specialized in the development and commercialization of interactive digit al catalogs and product visualizers , fundamentally for the tile industry . For this purpose, they use a centralized system of product commercial information management and different visualizers designed by their own, which adapt to the customer’s needs. The SaaS sector has experienced a remarkable growth in recent years and it is expected that this trend will continue in the future, in fact, the number of small and medium enterprises that use cloud technology to boost their sales and increase their efficiency are increasing ly. In the present marketing plan, an internal analysis has been carried out to analyze the resources of the company, and an external analysis to study the situation of the environment and the competitors of HIVECAT System, besides analyzing the SaaS secto r. The general objective of this marketing plan is the commercialization of HIVECAT System on a national and international scale, positioning it as the reference technological solution for small and medium - sized companies in the ceramic and habitat sector. In order to achieve this, several of specific objectives have been defined, differentiating between quantitative and qualitative ones , emphasizing to reach a level of brand awareness and being able to convert leads into clients. In order to reach the esta blished objectives, a total of 10 actions have been proposed, adapted to the company's philosophy, the characteristics of HIVECAT System and the main objective. These actions are accompanied by a budget and a timeline , which indicates the start and duratio n of each of the proposals. Finally, control mechanisms have been established to ensure compliance with established objectives and to identify possible deviation