The Presentation is the Project

Projects which have not been realised live only in the imagination - at first in the heads of the builders, architects and planners and later in the heads of the general public. Sooner or later, the idea takes on the form of a presentation and here vividness is a decisive factor in the persuasive power of the project itself. Architectural visualisation draws on the experience of photography and painting and employs their instruments and techniques to generate a suggestion of reality. The preliminary planning of a visualisation means working out the essential aspects of a project.