Digital Graphic Design: a Proposal of Electronic Editorial Design

Editorial design has changed its traditional support and it has to use the new digital means. This support provides its own characteristics and limitations in its double function: producer, reproducer. A new way of addressing the visual text, a receptive model reader and a frequent image user, made the authors think of the way of controlling variables related to the digital support capacity to access through different channels to the user’s perceptual field and in this way to catch and keep his interest. Likewise the authors tried to prove the efficiency in controlling independent variables variables in design of informative, persuasive and educational texts