Design is considered in this essay as a discipline that seeks to synthesize practical needs with human values in order to improve an existing condition. It is demonstrated that a form of design that is truly capable of contributing to improvement and a better world – as typically claimed by designers – requires a deeper consideration of the ideas and values that inform our judgment of these qualifications. The essay shows that such considerations cannot be easily reconciled with consumption-based economics nor adequately addressed via commonly used deductive and/or inductive methods but requires the use of interpretation and imagination, both of which are fundamental to the activity of designing. A design approach is described that is capab...