Narrative, diagram and database: considerations about information experience in architecture presentations in websites

As part of an ongoing research about technical, rhetorical and aesthetical characteristics of architecture presentations in websites, this paper presents considerations about the means of representation and public diffusion of architecture and urbanism, focusing the specificities of digital media through the keywords “narrative”, “diagram” and “database”. In search for basis to think the structuring of information experience in architectural discourses, the text punctuates the profession’s peculiar needs for presentation and visualization, and its links with the three keywords. Then, it presents a case study (the Bjarke Ingels Group website) to illustrate aspects of the analysis intended by the research