Building the look: methodology for architectural animations

It proposes a procedure to elaborate animated presentations of architectural designs based on perceptual properties, filmmaking practice and characteristics of digital systems. This approach set up four steps; preparation of narrative and visual content, elaboration or adjustment of digital modelling, production of animated views and final edition of presentation. Currently it works in the evaluation of this method making some examples and the computer implementation of several tasks. This work suggests specific features for architectural animations and its possibilities to express design issues, remarking the visual diversity and development of meanings. Encouraging architectural design focused in the living experience instead of formal arrangements. [Full paper in Spanish