The functionality and resources provided by CAD systems have been increasing rapidly, but productivity growth expected from their use has been difficult to achieve. Although many surveys describe this productivity puzzle, few studies have been conducted on actual CAD users to understand its causes. In an effort to arrive at such an understanding, the first author visited a federal architectural office and observed CAD users in their natural setting. This paper describes preliminary results obtained from the study, which used ethnographic techniques developed by cultural anthropologists. The study revealed that users had leveled-off in their learning and experimentation and were using the CAD system in suboptimal ways. By asking why users we...