Gentrification has been a major factor reshaping North American cities for at least four decades, as well as a vital concern of sociological research. In recent years, there appears to be an increasing awareness of the process among contemporary gentrifiers themselves. This self-conscoiusness is significant on two levels: (1) it is unanticipated by or at least unaccounted for in much of the canonical literature on gentrification, having only recently gained acknowledgement (most notably work by Brown-Saracino that explores aspects of a particular type of self-aware gentrifiier); (2) it is complicating the way many gentrifiers or would-be gentrifiers frame and actively work toward their ideals of neighborhood, community, and place. Respondin...