THE IMPACT OF PERSONAL BACKGROUND AND ENVIRONMENTAL FACTORS ON ENTREPRENEURIAL INTENTION OF WOMEN IN THE NORTHERN MONTENEGRO: MEDIATING ROLE OF PERSONALITY TRAITS

Entrepreneurs are imperative for the long-term economic growth of every country. Researchers are trying to explain how important entrepreneurial intention is by taking different factors in considerations. This paper will discuss three most important groups of factors affecting entrepreneurial intention of unemployed women in the northern Montenegro. Based on literature review, those factors are personal background, personality traits and environmental groups of factors. In this study, focus will be on four factors from each group which are perceived as most important according to researchers. The study will provide new framework in this field. While some studies found that personal background and environmental factors affect entrepreneurial intention, this study assumes mediation effect of personality traits. The main research focus will be on women since majority of unemployed people in the north of the country is women whose small proportion is entrepreneur. Keywords: Entrepreneurs, Entrepreneurial intention, Unemployed Women, Montenegr