Within The Concept Of Sustainable Tourism, Certification And Eco-Labelling Systems In Accommodation Management: The Case Of Alanya/Manavgat

Tourism sector which has started to increase in size since the second half the 19th century has become an important industry in the world due to its economic and social effects.Tourism’s economic profits have caused to not only management support but also local and national support in promoting tourism’s development and investments. However, this fast and planless growth has caused to bad results. The attention has been drawn to the fact that natural sources are being using up fast and that has brought new tourism terms and alternative tourism types which are compatible with nature. Under the roof of sustainable tourism, tourism which is sensitive to environment and local cultures has predicted that all tourism types can be sustainable if the specific rules are followed. Sustainable tourism’s essential principle is to save cultural and environmental values and try to provide planned and controlled growth. Also, it tries to make sustainable tourism a concrete concept. Certification and eco-labelling systems are used to measure with concrete data. Varying in purposes and extent, certification and eco-labelling systems show the good and bad sides of businesses about environmental awareness, hygiene, social responsibility, security, energy consumption, waste management and staff education. And it gives information to customers about management. Besides, it is seen that businesses use this as a marketing tool. The aim of this study is to specify the certification and eco-labelling systems used in tourism managements and present the reasons why they obtained these certification systems, and determine whether certification systems show changes according to management types. Alanya and Manavgat districts of Antalya have been chosen as an application area. Population is four and five star hotels operating in Alanya and Manavgat. Research has been done by reaching one manager in each population with questionnaire technique. Obtained data has been analysed with SPSS packet program. Keywords: Tourism, Sustainable Tourism, Certification and Eco-Labelling Systems, Accommodation Management, Green Marketing, Alanya, Manavgat