A Multilingual Media Monitoring System (MMMS) for Balkans

This paper describes a developed Multilingual Media Monitoring System (MMMS) software and reports how it may be utilized to effectively facilitate PR facilities at an academic institution in Balkans. There are many international charity projects of Turkey in Bosnia and Herzegovina (BiH). These institutes comprise the academics and businessmen both from Turkey and Bosnia. Due to major number of the stakeholders and students from Turkey and Bosnia as well as other different countries, and the mission of such an institution to become an international Balkan institution requires the establishment to perform PR facilities in Balkans effectively in a multinational and multilingual manner. Therefore, a software system called Multilingual Media Monitoring System (MMMS) was developed by the authors herein to manage the PR facilities more effectively by easing the collection, search and evaluation of the news in Balkan region and Turkey. The paper describes the system in detail