Add to ORKGDriving consumer engagement in Facebook brand pages has been a key concern amongbrand managers. This research aims to demonstrate whereas comments on posts can have positive or negative impact on consumer engagementN/
Social media outlets constitute excellent vehicles for fostering relationships with customers. One s...
The aim of this research is to explore how online engagement influences positive versus negative con...
In today’s fast-paced and interactive business environment, engaging fans is imperative for companie...
Artigo baseado na comunicação proferida 5th European Conference on Social Media (ECSM), realizado no...
Social Media has become an increasingly important part of people’s everyday life. With the rise of s...
Purpose – The purpose of this paper is to investigate the impact of different ways of message framin...
The development and increased use of social media by the consumers has brought new challenges for br...
Consumer brand engagement (CBE) is indisputably an emerging topic in the marketing literature, yet t...
Social networking sites are a major networking tool for consumer interactions as they provide a plat...
This is a study on how engagement and user content influence the effectiveness of using Facebook as ...
Social Media, as a tool of information, communication and social interaction plays an important role...
Social media outlets constitute excellent vehicles for fostering relationships with customers. One s...
PURPOSE : The purpose of this study is to explore customer engagement (CE) in Facebook brand communi...
Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on...
This study examines the relationships between brand post type and consumer emotions, and between con...
Social media outlets constitute excellent vehicles for fostering relationships with customers. One s...
The aim of this research is to explore how online engagement influences positive versus negative con...
In today’s fast-paced and interactive business environment, engaging fans is imperative for companie...
Artigo baseado na comunicação proferida 5th European Conference on Social Media (ECSM), realizado no...
Social Media has become an increasingly important part of people’s everyday life. With the rise of s...
Purpose – The purpose of this paper is to investigate the impact of different ways of message framin...
The development and increased use of social media by the consumers has brought new challenges for br...
Consumer brand engagement (CBE) is indisputably an emerging topic in the marketing literature, yet t...
Social networking sites are a major networking tool for consumer interactions as they provide a plat...
This is a study on how engagement and user content influence the effectiveness of using Facebook as ...
Social Media, as a tool of information, communication and social interaction plays an important role...
Social media outlets constitute excellent vehicles for fostering relationships with customers. One s...
PURPOSE : The purpose of this study is to explore customer engagement (CE) in Facebook brand communi...
Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on...
This study examines the relationships between brand post type and consumer emotions, and between con...
Social media outlets constitute excellent vehicles for fostering relationships with customers. One s...
The aim of this research is to explore how online engagement influences positive versus negative con...
In today’s fast-paced and interactive business environment, engaging fans is imperative for companie...