Pushing the MAX IV 3 GeV storage ring brightness and coherence towards the limit of its magnetic lattice

The MAX IV 3 GeV storage ring is presently being commissioned and crucial parameters such as machine functions, emittance, and stored current have either already been reached or are approaching their design specifications. Once the baseline performance has been achieved, a campaign will be launched to further improve the brightness and coherence of this storage ring for typical X-ray users. During recent years, several such improvements have been designed. Common to these approaches is that they attempt to improve the storage ring performance using existing hardware provided for the baseline design. Such improvements therefore present more short-term upgrades. In this paper, however, we investigate medium-term improvements assuming power supplies can be exchanged in an attempt to push the brightness and coherence of the storage ring to the limit of what can be achieved without exchanging the magnetic lattice itself. We outline optics requirements, the optics optimization process, and summarize achievable parameters and expected performance