Developing A Digital Contents Valuing Model: How Users Appreciate Their Values

The principal objective of this paper was to propose and verify a digital content valuing model, which is expected to perform a significant role in future research, and provide novel and practical implications. For the efficacy of a model for the evaluation of digital content value, this study reviewed digital content value and categorized it into intrinsic, interaction, and business value. Based on the research model, we attempted to identify and assess the effects of intrinsic digital content value on digital content interaction value, and to characterize the relationship between digital content interaction value and digital content business value. Consequently, this study finds strong interrelations among different types of values and these interactions lead a value addition to digital content usage. We hope that the proposed valuing model of digital contents will prove useful and provide further research insights, and will also increase our understanding of digital content valuing process