Behavioural change as the core of warfighting : So now what?

This article focuses on understanding human behaviour by providing an insight into its underlying mechanisms, and aims to widen the view on the military possibilities for achieving mission goals. The article intends to trigger a more behaviour-oriented view on military operations: how military actions can influence behaviour and thereby achieve military goals, by integrating traditional with non-traditional military responses. It describes what the authors think needs to change in the military mindset and the process of design in order to effectively employ military means to affect cognitive processes and change human behaviour in traditional and non-traditional ways. Manoeuvre is also psychological influence, and psychological engagement is also playing hardball. Incorporating all methods in military actions is inevitable