Influence of social Media use on individuals’ stress and efficiency

Usage motivations for social networking sites range from maintaining relationships to expanding social networks. Nevertheless, the increasing Social Media use has also brought disadvantages. It leads to negative psychological effects by the fear of missing out, and fulfilling needs as gossiping and self-presentation. Social Media users suffer from social competition and pressure to engage actively. Furthermore, increasing technostress influences their cognitive ability which leads to concentration problems, affects multitasking abilities, and produces cognitive overload. Additionally, addictive behavior has an impact on efficiency, productivity and task performance. This paper provides an overview of Social Media studies about usage intentions and psychological effects on individuals’ stress and efficiency in form of a critical literature review. It can be followed up with research on Social Media marketing considering the private Social Media behavior of customers during working time