Add to ORKGProduct packaging serves a number of distinct functions and influences the way in which consumers respond to various product offerings. The research reported here examines whether the haptic characteristics of a non-diagnostic product packaging cue, namely its weight, affects the response of consumers. This article reviews existing research on haptic transference and proposes a conceptual framework to explore how the weight of product packaging affects the flavor of the food or beverages, and, in turn, consumers’ desire for consumption and willingness to pay. Two studies demonstrate that an increase in packaging weight affects both desire and willingness to pay for the product. These effects are serially mediated by perceived flavor intensi...
AbstractAlthough the use of plastic in packaging has largely increased, consumer research consistent...
Consumer perception of and preference toward products are influenced by intrinsic product-specific (...
Although the use of plastic in packaging has largely increased, consumer research consistently indic...
Product packaging serves a number of distinct functions and influences the way in which consumers re...
Product packaging serves a number of distinct functions and influences the way in which consumers re...
We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related chara...
The present study shows the influence of tactile contacts with packaging on product taste. A within-...
We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related chara...
Most of the published research on the perception of food texture has focused on what happens in-mout...
<p>Direct and indirect effects of packaging weight on flavor intensity, flavor evaluation, desire fo...
Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could ...
Packaging is the first impression consumers have of food products which determines likelihood of pur...
Package design influences consumers’ expectations of a product's sensory properties and expected hea...
In many categories, weight has been found to influence how users perceive and appraise products. How...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
AbstractAlthough the use of plastic in packaging has largely increased, consumer research consistent...
Consumer perception of and preference toward products are influenced by intrinsic product-specific (...
Although the use of plastic in packaging has largely increased, consumer research consistently indic...
Product packaging serves a number of distinct functions and influences the way in which consumers re...
Product packaging serves a number of distinct functions and influences the way in which consumers re...
We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related chara...
The present study shows the influence of tactile contacts with packaging on product taste. A within-...
We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related chara...
Most of the published research on the perception of food texture has focused on what happens in-mout...
<p>Direct and indirect effects of packaging weight on flavor intensity, flavor evaluation, desire fo...
Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could ...
Packaging is the first impression consumers have of food products which determines likelihood of pur...
Package design influences consumers’ expectations of a product's sensory properties and expected hea...
In many categories, weight has been found to influence how users perceive and appraise products. How...
The packaging and labelling of food or beverages offer the opportunity for consumers to obtain infor...
AbstractAlthough the use of plastic in packaging has largely increased, consumer research consistent...
Consumer perception of and preference toward products are influenced by intrinsic product-specific (...
Although the use of plastic in packaging has largely increased, consumer research consistently indic...