Det finns inga miljöinvesteringar, bara lönsamma åtgärder med tydlig miljönytta : en vägledning till Vad och Hur

Companies must constantly adapt to new concepts emerging in society. Socialresponsibility and sustainable development are modern concepts of today and offer avariety of activities to choose from. Therefore companies ask themselves: what areour goals and how do we reach them?The purpose of this study is to examine the possibility of creating a simplifiedmodel,targeted towards management for prioritization and decisions on variousinvestmentspromoting the environment. The research focuses on companies from themanufacturing industries. To gain better understanding of how companies’ work onthese issues interviews was held with Environmental- and CSR-managers. CEO wasinterviewed to learn how decisions of investments related to environmental- andsustainability issues were made. ISO 26000, a standard for social responsibility, and “Creating Sustainable Value”, amodel describing how working with sustainability can increase the value of thecompany, was used as a theoretical base. The study concluded that this model couldact as a tool for companies looking to take a holistic approach in their sustainabilityeffort. Two organizational structures within CSR were investigated and the resultshows that they either integrated the issue into the entire organization or chose toplace it into one single group. Both types work well as long as it is clear whichstructure the companies have chosen and the purpose of it. To motivate companies to work more actively with sustainability issues newlegislation will have the greatest effect. Also the concept of investments promotingthe environment needs to be clearer and better defined so that it easier can beincluded in the economic calculations