The Internationalization strategies of Chinese Privately Owned Enterprise : a Case Study on Wonder Auto Technology Inc.

There is an upsurge of trend in studying the internationalization strategy (IS) of firms from China in international business (IB) research area. However studies which have done on Chinese firms in IB area are mostly focused on large state owned enterprises (SOEs), and there are few studies which have focused on the IS of Chinese privately owned enterprises (POEs). This study used the framework of environment – internationalization strategy – performance as the theoretical support, and adopted a case study method on a Chinese POE –Wonder Auto Technology Inc.. By analyzing the firm's ISs, the study results showed that Chinese POEs use export, foreign direct investment (FDI), and strategic alliance as their ISs, environmental factors from institution, industry, and firm level could influence a firm's choices of internationalization strategies, and these strategies are positive related to the firm's performance