Hur framställs hälsa i media? : En diskursanalys av Aftonbladet, Tara och Iform.

Health and fitness are two controversial and not easily defined topics that affect people in our modern society every day. We believe that we can find a link between individualism, globalization and the stress concerning weight and appearance ideals. Our bodies have turned into a popular subject for the media, and there is no indication that the interest will decline. As the world gets more artificial, "natural" ideals are getting more attention, such as the concept of a strong and healthy body. But there is also a downside, for example with health issues such as cardiovascular disease increasing following the birth of high-fat diets. The potential risks with these ideals and diets may be great and even be counterproductive. In this essay, we seek out to learn how newspaper and periodicals Aftonbladet, Tara and Iform defines the concept of health and in which way it is described. Our results indicate that health to a large extent is described in terms of sickness and disease, rather than ideals. The results contradicts our hypothesis and we discuss why this might be the case