Feeling Good Around the Globe : How to Compare Wellbeing among Populations

Wellbeing may be the most important feeling able to experience by a person. The research concerning wellbeing has traditionally been focused on psychological wellbeing, yet how wellbeing of populations can be estimated and compared remains unclear. This study proposes a method of measuring wellbeing by keeping to the essence of it as being a subjective feeling. It adopts the rather common term of subjective wellbeing (SWB) and identifies two important aspects of SWB; happiness and life satisfaction. These aspects of life are part of the questionnaires used in many multinational survey studies, including the World Value Survey (WVS). With data from these surveys, SWB can be compared between populations based on subjective survey answers from individuals. The paper tests this approach by using results of the WVS and performing a statistical analysis comparing SWB between cultures. Evaluation of the results leads to the conclusion that, by means of happiness and life satisfaction, a not complete, but at least reasonable operational measurement of SWB is obtained