Internationalization of firms from new emerging markets in other new emerging markets : Opportunity development of a Turkish Firm in Romania

The arena of entrepreneurial behavior of MNCs from new emerging markets and how they develop opportunities in other new emerging markets is almost untouched. This paper tries to answer how firms from new emerging markets manage their entrepreneurships in other new emerging markets. Unlike the internationalization of Western firms, firms from new emerging markets often lack sufficient knowledge and therefore internationalize quickly by acquisitions. This entrepreneurial behavior is contaminated with high risk. How these firms manage the process of opportunity discovery and exploitation becomes an interesting topic for research. The study aims to develop a theoretical frame for analysis of the firms' entrepreneurial behavior when developing new opportunity. It employs business network view for deeper understanding of opportunity development in the process before and after an acquisition. The process view in this construction grasps the two internationalization elements of knowledge and resource commitment. Network approach is used to analyze the empirical case study of a Turkish firm's international opportunity discovery in Romania during the period of 1998-2014. The study aims to promote new knowledge on how firms from new emerging markets manage such opportunity when acquiring a firm from another new emerging market