Common beliefs posit that rebel fragmentation and the emergence of splinter groups are often associated with intra-rebel violence. However, empirical evidence suggests that it is not always the case: there are cases of non-lethal competition between parent and splinter groups across time and terrain. This study explores the cause of lethal and non-lethal conflict between parent and splinter group that represent ethno-nationalist identity. By using theories of rational choice and outbidding strategy, I argue that lethal intra-rebel conflict are less likely when there is a balanced distribution of power between parent and splinter groups, subsequent to organizational fragmentation. This is because intra-rebel conflict against formidable oppon...