Screen complexity and user design preferences in windows applications

This paper evaluates the validity of a formal method for assessing the quality of screen layouts in graphical user interfaces. A technique developed by Bonsieppe for quantifying the layout complexity of a printed page has been applied to the opening screens in thirteen Microsoft Windows applications. Thirty subjects were asked to rank the same thirteen screens on the basis of good design. A significant negative correlation was found between the subjects’ rankings and the complexity ratings, indicating that users’ do not like “simple” screens. The reasons for this negative correlation are explored