Add to ORKGThis paper presents the results of a study of awareness of sponsorship of professional rugby league. Results suggest that awareness levels will be highest among consumers attending game venues - this has implications for the use of strategies by the sponsor that can increase visibility and corporate recognition
The highly cluttered market environment has forced companies to find new media in order to become ...
The majority of academic research has attempted to explain the effectiveness of sponsorship activiti...
Club season membership and game day expenditure are important income sources for professional sport ...
There is a growing volume of academic literature examining sports sponsorship. Most of this has exam...
This study is an exploration of sponsor awareness, including its antecedents and outcomes. Five rese...
In recent times sponsorship has experienced phenomenal growth. The commercial environment that busin...
This paper examines sports sponsorship from the perspective of the sports organisation as the sponso...
This paper examines sports sponsorship from the perspective of the sports organisation as the sponso...
This study analyses the participation of sponsors and their success in a major world sports event, t...
The aim of this study is to evaluate rugby fans’ attitudes toward financial sponsorship, specificall...
This research aims to examine football fans’ awareness of their team sponsors and to compare sponso...
The level of sports sponsorship in Australia since 1990 has been equally remarkable.\ud According to...
Abstract Objective: To analyse the presence of unhealthy sponsorship on Australian Football League (...
The study investigates the sport game day experience, including commitment to the club and sense of...
The focus of this research is to identify the perceptions that professional sports club managers hav...
The highly cluttered market environment has forced companies to find new media in order to become ...
The majority of academic research has attempted to explain the effectiveness of sponsorship activiti...
Club season membership and game day expenditure are important income sources for professional sport ...
There is a growing volume of academic literature examining sports sponsorship. Most of this has exam...
This study is an exploration of sponsor awareness, including its antecedents and outcomes. Five rese...
In recent times sponsorship has experienced phenomenal growth. The commercial environment that busin...
This paper examines sports sponsorship from the perspective of the sports organisation as the sponso...
This paper examines sports sponsorship from the perspective of the sports organisation as the sponso...
This study analyses the participation of sponsors and their success in a major world sports event, t...
The aim of this study is to evaluate rugby fans’ attitudes toward financial sponsorship, specificall...
This research aims to examine football fans’ awareness of their team sponsors and to compare sponso...
The level of sports sponsorship in Australia since 1990 has been equally remarkable.\ud According to...
Abstract Objective: To analyse the presence of unhealthy sponsorship on Australian Football League (...
The study investigates the sport game day experience, including commitment to the club and sense of...
The focus of this research is to identify the perceptions that professional sports club managers hav...
The highly cluttered market environment has forced companies to find new media in order to become ...
The majority of academic research has attempted to explain the effectiveness of sponsorship activiti...
Club season membership and game day expenditure are important income sources for professional sport ...