Regions in which activation for temporal discounting decisions was parametrically modulated by subjective value (SV).

<p>Using two parametric orthogonal regressors for SV and for the trial-by-trial interaction of priming and SV (see <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0034155#s4" target="_blank">Materials and Methods</a>), several regions were identified displaying the interaction, independent from general SV (‘<i>priming interaction model</i>’; displayed in yellow). These were anterior mPFC/ACC, mOFC, left PCC, the caudate nucleus/nucleus accumbens, inferior temporal sulcus, the IPS (not displayed) and medial occipito-temporal sulcus (not displayed). The only region, which encoded only SV but was not modulated by priming was the left thalamus (displayed in green). Regions displaying specific Apple prime modulation (‘<i>priming premium model</i>’; see <a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0034155#s4" target="_blank">Materials and Methods</a>) of SV encoding were anterior mPFC, bilateral premotor cortex, and motor cortices (displayed in cyan). For MNI coordinates and statistics refer to main text.