Add to ORKGIn this article, the commercial use of sports venues is examined as a means to explore the commercialization and privatization of urban spaces through marketing and sponsorship at public events. It reveals how Berlin was dominated by commercialization during the World Soccer Championship 2006 in Germany in several ways
While the literature on the economic impacts of major sports events has grown considerably over the...
In der vorliegenden Bachelorarbeit wird das Sportsponsoring im Profifußball und die damit einhergehe...
Azerbaijan has considerable energy resources and exports oil across the world. Some of the resultant...
This paper presents a case-study of spatial brand protection and media management and security strat...
On August 14th 1996, the opening ceremony of the Amsterdam ArenA took place; the first stadium inten...
After a long period of stagnation, many sport stadiums have been built or renovated across Germany d...
With an eye to attracting global media attention, the ordinary cityscape is purposefully transformed...
In the article, we compare spatial branding strategiesrelated to the 2010 FIFA World Cup, held in So...
This paper investigates impacts of three multifunctional sports arenas situated in Berlin-Prenzlauer...
University of Technology Sydney. Faculty of Business.This thesis explores the security risk manageme...
The article concentrates on the important aspect of image in a country’s political and economic obje...
International audienceThis article focuses on methodology, specifically on understanding how we meas...
Until recently, most mega sports events were held by wealthy industrialised countries. Because of th...
This dissertation investigates the place marketing aspect of the London 2012 Olympic Games and the c...
The broader setting for this research is the increase in willingness of governments of all political...
While the literature on the economic impacts of major sports events has grown considerably over the...
In der vorliegenden Bachelorarbeit wird das Sportsponsoring im Profifußball und die damit einhergehe...
Azerbaijan has considerable energy resources and exports oil across the world. Some of the resultant...
This paper presents a case-study of spatial brand protection and media management and security strat...
On August 14th 1996, the opening ceremony of the Amsterdam ArenA took place; the first stadium inten...
After a long period of stagnation, many sport stadiums have been built or renovated across Germany d...
With an eye to attracting global media attention, the ordinary cityscape is purposefully transformed...
In the article, we compare spatial branding strategiesrelated to the 2010 FIFA World Cup, held in So...
This paper investigates impacts of three multifunctional sports arenas situated in Berlin-Prenzlauer...
University of Technology Sydney. Faculty of Business.This thesis explores the security risk manageme...
The article concentrates on the important aspect of image in a country’s political and economic obje...
International audienceThis article focuses on methodology, specifically on understanding how we meas...
Until recently, most mega sports events were held by wealthy industrialised countries. Because of th...
This dissertation investigates the place marketing aspect of the London 2012 Olympic Games and the c...
The broader setting for this research is the increase in willingness of governments of all political...
While the literature on the economic impacts of major sports events has grown considerably over the...
In der vorliegenden Bachelorarbeit wird das Sportsponsoring im Profifußball und die damit einhergehe...
Azerbaijan has considerable energy resources and exports oil across the world. Some of the resultant...