Add to ORKGThe uptake of mobile communications in Nigeria has provided a platform for consumers to communicate with brands. This survey investigated the role of social media in the five different stages of the Engel-Kollat-Blackwell (EKB) consumer decision-making process in Nigerians aged 18-35. The factors of trust, gender and region were considered. Social media was used at all the stages of the purchase decision making process. Trust appears to be influential and warrants further investigation
M. Com. University of KwaZulu-Natal, Durban, 2011.Over the last century, technology has had one of t...
Marketers define their social media platform as an essential piece to reach their consumers. The flo...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
The uptake of mobile communications in Nigeria has provided a platform for consumers to communicate ...
This research work examined the influence of social media on buying behaviour of consumers with part...
Business organizations are continually searching for new ways to reach out to their consumers. Befor...
A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Require...
The adoption of social media by students in Nigeria has remained a fast and welcome development and ...
Advertising has been greatly impacted by the social media targeted particularly at younger users on ...
Advancements in information and communication, especially Web 2.0 have provided consumers and busine...
PhD (Marketing Management), North-West University, Mafikeng CampusYoung consumers’ actual purchase b...
This study was carried out on the impact of social media networks on consumers’ patronage of product...
The emergence of social media in marketing has transformed the business world and introduced new tas...
The adoption of social media by students in Nigeria has remained a fast and welcome development and ...
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwat...
M. Com. University of KwaZulu-Natal, Durban, 2011.Over the last century, technology has had one of t...
Marketers define their social media platform as an essential piece to reach their consumers. The flo...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
The uptake of mobile communications in Nigeria has provided a platform for consumers to communicate ...
This research work examined the influence of social media on buying behaviour of consumers with part...
Business organizations are continually searching for new ways to reach out to their consumers. Befor...
A Project Report Submitted to the Chandaria School of Business in Partial Fulfillment of the Require...
The adoption of social media by students in Nigeria has remained a fast and welcome development and ...
Advertising has been greatly impacted by the social media targeted particularly at younger users on ...
Advancements in information and communication, especially Web 2.0 have provided consumers and busine...
PhD (Marketing Management), North-West University, Mafikeng CampusYoung consumers’ actual purchase b...
This study was carried out on the impact of social media networks on consumers’ patronage of product...
The emergence of social media in marketing has transformed the business world and introduced new tas...
The adoption of social media by students in Nigeria has remained a fast and welcome development and ...
A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwat...
M. Com. University of KwaZulu-Natal, Durban, 2011.Over the last century, technology has had one of t...
Marketers define their social media platform as an essential piece to reach their consumers. The flo...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...