This study has taken place in Mullsjö at Kongsberg Automotive (KA). The purpose of the study was to evaluate how to construct an easy mountable gearknob to the lowest cost based on design and functionality by using the techniques of concept generation and sifting. The knob is intended to be integrated in a Shift-ByWire shifter and generate prototypes through SLS. Researchers followed a concept study methodology following an abductive approach, to generate an appropriate mechanical design for the gearknob. Concepts were formed by a brainstorming process, followed by weighing criteria for the knob and were finalised by evaluating the formed concepts using a Pughs Matrix constructed by the researches. Relevant literature of mechanical designs...