With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. Additionally, social media has developed to one of the latest and most effective communication tools, especially among Generation Y, which businesses try to take advantage of. The combination of these two instruments created product placement on social media. Extensive market research on product placement in movies and television has shown that it can be an effec...
The use of social media had created a group of ordinary people who actively share their life and ex...
The power of young celebrities and brand image in influencing young consumers are becoming more rele...
The digital revolution and its effect on the communications landscape cannot be overstated. With med...
With increasing restrictions, saturated advertisement markets and advanced technology, the condition...
With the emerging of social media, product placement on social media was introduced which known as ...
The paper presents a conceptualisation of products placement (PP) in social media. This qualitative ...
Głównym celem badawczym niniejszej pracy jest próba analizy i identyfikacji postrzegania przez konsu...
Advertisers are growing increasingly concerned about the ease with which traditional television adve...
Social media marketing has become more famous after involvement of latest technologies in businesses...
Advertising today is different from what it used to be before the usage of social media got to the s...
Social media is a big part of a millennial's life. It is where they communicate with their friends a...
Social media is a big part of a millennial's life. It is where they communicate with their friends a...
The research project under consideration examines how social media advertising and purchase intentio...
The research project under consideration examines how social media advertising and purchase intentio...
Social media is a big part of a millennial's life. It is where they communicate with their friends a...
The use of social media had created a group of ordinary people who actively share their life and ex...
The power of young celebrities and brand image in influencing young consumers are becoming more rele...
The digital revolution and its effect on the communications landscape cannot be overstated. With med...
With increasing restrictions, saturated advertisement markets and advanced technology, the condition...
With the emerging of social media, product placement on social media was introduced which known as ...
The paper presents a conceptualisation of products placement (PP) in social media. This qualitative ...
Głównym celem badawczym niniejszej pracy jest próba analizy i identyfikacji postrzegania przez konsu...
Advertisers are growing increasingly concerned about the ease with which traditional television adve...
Social media marketing has become more famous after involvement of latest technologies in businesses...
Advertising today is different from what it used to be before the usage of social media got to the s...
Social media is a big part of a millennial's life. It is where they communicate with their friends a...
Social media is a big part of a millennial's life. It is where they communicate with their friends a...
The research project under consideration examines how social media advertising and purchase intentio...
The research project under consideration examines how social media advertising and purchase intentio...
Social media is a big part of a millennial's life. It is where they communicate with their friends a...
The use of social media had created a group of ordinary people who actively share their life and ex...
The power of young celebrities and brand image in influencing young consumers are becoming more rele...
The digital revolution and its effect on the communications landscape cannot be overstated. With med...