A Study on the Perceptual Differences to Corporate Social Responsibility of Casino Corporation between the Organizational Employees and Local Resident Groups: Focused on the Co-orientation Model

??? ????????? ????????? ??????????????????????????? ???????????????????????? ???????????? ?????????????????? ????????? ????????? ?????? ?????????????????? ?????????????????? ???????????? ??? ?????? ?????? ????????? ?????????????????? ?????????????????? ?????? ??????????????? ????????? ?????? ????????? ????????? ????????????, ??????????????? ?????????????????? ????????? ??????????????? ?????? ?????????????????? ???????????? ?????? ???????????? ????????? ??????????????? ????????? ??????. ?????? ????????? ?????????????????? ?????????????????? ??????, ????????? ????????? ??????, ??????????????? ?????? ?????? ?????? ????????? ??????????????????, ?????????????????? ????????? ?????? ???????????? ??????????????????????????????????????????????????????????????? ?????? ?????? ????????? ???????????????. ?????????????????? ????????? ?????? ???????????? ??????????????? ???????????? ????????? ????????? ??????????????? ???????????????, ??? 243?????? ??????????????? ???????????? ????????? ????????? ?????? ????????? ?????? ?????????????????? ???????????????. ????????????, ??????????????? ????????? ?????? ???????????? ‘???????????? ?????????’??? ???????????????, ?????? ??? ????????? ????????? ????????? ????????? ????????? ???????????????. ????????? ???????????? ?????????????????? ????????? ????????? ?????? ??????????????? ???????????????, ??????????????? ????????? ????????? ????????? ???????????? ?????????????????? ?????? ??? ??? ??????. ????????? ?????????????????? ?????????????????? ????????? ????????? ?????? ?????????????????? ????????? ????????? ?????? ???????????? ????????? ???????????? ?????????????????? ?????? ??? ??? ??????. ??????????????? ?????????????????? ???????????? ????????? ?????? ????????? ???????????? ??????????????? ????????? ?????? ???????????? ?????????????????? ????????? ?????? ????????? ??????????????? ??? ??? ??????. The purpose of this study is to analyze the perceptual differences to corporate social responsibility of a casino corporation between the organizational employees and local resident groups utilizing the co-orientation model. The literature review covered the concepts of the relationship between a casino corporation and a local community, corporate social responsibility and a co-orientation model. The analysis model was designed based on Lee and Shin (2013)’s model. The activities of corporate social responsibility were grouped into five factors: economic, legal, ethical, philanthropic, and local community contribution responsibility. For this study, 243 samples were collected from the employees of a casino corporation and the local residents. The findings of the study indicated that the degree of co-orientation toward corporate social responsibility between the organizational employee and each local resident was of a very low level, and that the formation for co-orientation revealed ``imbalanced dis-census`` between those groups, and that understanding and misunderstanding was mixed. Thus, it is emphasized that the two groups need to have shared perception to the corporate social responsibility of the casino corporation. The study suggested that a casino corporation should make strategic approaches for establishing desirable social relations to achieve shared perception between the casino corporation and the stakeholders through balanced communication