An analysis of organisational communication : a case study of a public further education and training college, Eastern Cape, South Africa

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.Effective organisational communication engenders a good communicative environment for better management-employee's relationship, which will in turn translate into positive employees' productivity. Thus, organisational communication in the context it was considered in this study involves interaction among diverse internal public from management to employees or vice versa. This dissertation has explored organisational communication in a college with the following main objective in mind: To evaluate the functionality of organisational communication. To realise this objective, relevant literature review was conducted. The literature review focused, among others, on different types of organisational structures in terms of how the different structures influence communication flow and power dynamics in an organisation. Following this, different flows of communication such as downward communication, upward communication, horizontal communication, and diagonal communication were discussed