Assessing contributions of tourism development to poverty alleviation programmes in Langa, Western Cape Province

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Public Management in the Faculty of business at the Cape Peninsula University of Technology, 2013The study, which deals with Assessing Contributions of Tourism Development to Poverty Alleviation Programmes in Langa, Western Cape Province, was conducted against the background that Langa Township has all that it takes to be considered as a well developed tourist destination. Despite the great potential of tourism economic clusters in Langa Township, which covers its rich historical contribution in the history making of new the South Africa, cultural tourism and township tourism, the township faces a challenge of unemployment whilst there are few community members that perceive tourism as an escape industry that would create job opportunities for them, and hence contribute to a better life. Conversely, this study locates the tourism industry as key in efforts to uplift the poor standard of living that the Langa township community faces. In South Africa, generally, the tourism industry is recognised as one of the key economic sectors that has great potential to contribute towards eradicating community-based poverty challenges. The central focus of the study involves the viability of tourism business segments in Langa Township, community participation, community understanding and awareness of the tourism industry in the area, as well as basic infrastructure to support tourism industry. The study employed both quantitative and qualitative methodology. The quantitative survey was administered by using Likert Scale questionnaires, which were distributed to community members who have stayed in Langa for more than five years. The quantitative survey was distributed to the Langa Local Economic Development Forum, tour operators based in Langa, and those who make use of Langa as a visiting destination, and community leaders. The main findings of the study revealed that there are few tour operators who conduct business based in Langa township, whilst those tourism establishments that exist are not widely marketed and properly planned to both lead and benefit from the potential of tourism economic segments in order to keep these operators highly viable and sustainable. Community understanding and awareness of the tourism industry in the area is at a fair level of understanding and awareness, but with little in-depth knowledge on how these communities can use it for the improvement of their living conditions. However, basic infrastructure to support the tourism industry in Langa is not at a high standard to attract tourist use. For example, the indoor sport centres, playing fields, and cultural yards are of a poor quality. This situation makes it difficult to currently position the tourism industry in Langa township, and drive it as a leading economic sector for poverty alleviation. Nonetheless, the study presents recommendation on how best to improve the current exploration on the tourism industry in Langa township for a positive impact on programmes towards poverty alleviation