While tourist destination brand development is well documented, there is little research on the process of brand development from a stakeholder viewpoint. This study concerns the Southland region of New Zealand, and examines the perception of stakeholders towards the concept of tourist destination branding and image development. A qualitative approach was adopted using face to face interviews for data collecting in order to obtain an in-depth understanding of the perceptions of the 23 participants interviewed. Stakeholders considered that brand concepts, such as the name or symbol that represent the region should be based around local geographical attractions. Furthermore, the uniqueness of product, place, and local attributes and experienc...
Tourist destination branding is a process that distinguishes a particular destination according to i...
The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifie...
Although a number of studies on destination image and destination branding have focused on the entit...
In order to establish a strong destination branding, understanding the process of image in positioni...
Destination Management Organisations (DMOs), whose jurisdiction may cover a country, state/province,...
With boundaries for travelling disappearing, tourist destinations compete more than ever for their m...
The thesis examined how stakeholders can be successfully involved in the branding process of a desti...
AbstractTourism is truly an international/global industry. Tourism is vital to the economy of a coun...
The tourism industry is today the most powerful driver of economic growth and development. Globaliza...
Few published studies have monitored destination brand image over time. This temporal aspect is an i...
This book analyses the different stakeholders involved in the governance of tourist destinations in ...
In order to establish a strong destination branding, understanding the process of image in positioni...
Place branding has in previous research been studied mostly from the perspective of an individual st...
During the last decades, the tourism industry has become one of the fastest growing economic sectors...
Given that brand meanings are socially constructed and culturally dependent, we advocate that a dest...
Tourist destination branding is a process that distinguishes a particular destination according to i...
The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifie...
Although a number of studies on destination image and destination branding have focused on the entit...
In order to establish a strong destination branding, understanding the process of image in positioni...
Destination Management Organisations (DMOs), whose jurisdiction may cover a country, state/province,...
With boundaries for travelling disappearing, tourist destinations compete more than ever for their m...
The thesis examined how stakeholders can be successfully involved in the branding process of a desti...
AbstractTourism is truly an international/global industry. Tourism is vital to the economy of a coun...
The tourism industry is today the most powerful driver of economic growth and development. Globaliza...
Few published studies have monitored destination brand image over time. This temporal aspect is an i...
This book analyses the different stakeholders involved in the governance of tourist destinations in ...
In order to establish a strong destination branding, understanding the process of image in positioni...
Place branding has in previous research been studied mostly from the perspective of an individual st...
During the last decades, the tourism industry has become one of the fastest growing economic sectors...
Given that brand meanings are socially constructed and culturally dependent, we advocate that a dest...
Tourist destination branding is a process that distinguishes a particular destination according to i...
The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifie...
Although a number of studies on destination image and destination branding have focused on the entit...