This netnographic research reveals that the glocalization process of popular culture (Korean) cannot be reduced to a uni-discursive thesis that immortalizes the themes of cultural imperialism. Globalization of popular culture necessitates hybridity that uses the same traditional ingredients but transforms into a new taste based on a new cultural recipe
The phenomenon, known as the “Korean Wave” or “Hallyu Wave”, has been now more impactful than in pre...
“From Tradition to Brand” examines the construction of a ‘global’ Korean culture in the late 20th an...
In this thesis, the author explores and analyzes how globalization negatively contributes to the rel...
This netnographic research reveals that the glocalization process of popular culture (Korean) cannot...
Purpose – The purpose of this study is to present a theoretical framework to demythologize Asian con...
This article explores a regionally specific phenomenon and logic of transnational popular cultural f...
In an attempt to lay the groundwork for future analyses of the subject in Korea, the paper explores,...
Purpose The purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities ...
The media imperialism thesis is the most widespread systemic account of cultural globalization. In t...
Making the case for a new media/cultural studies that takes a transregional, transcultural and trans...
This article examines the changing characteristics in defining the Koreanness of Korean popular cult...
This chapter explores how the Korean Wave phenomenon illustrates trends and raises issues of a gener...
AbstractIn the age of globalization, our societies are subject to the process of unprecedented chang...
This project analyzes contemporary KPop as a commercial cultural production and as a business model ...
This book examines different aspects of Asian popular culture, including films, TV, music, comedy, f...
The phenomenon, known as the “Korean Wave” or “Hallyu Wave”, has been now more impactful than in pre...
“From Tradition to Brand” examines the construction of a ‘global’ Korean culture in the late 20th an...
In this thesis, the author explores and analyzes how globalization negatively contributes to the rel...
This netnographic research reveals that the glocalization process of popular culture (Korean) cannot...
Purpose – The purpose of this study is to present a theoretical framework to demythologize Asian con...
This article explores a regionally specific phenomenon and logic of transnational popular cultural f...
In an attempt to lay the groundwork for future analyses of the subject in Korea, the paper explores,...
Purpose The purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities ...
The media imperialism thesis is the most widespread systemic account of cultural globalization. In t...
Making the case for a new media/cultural studies that takes a transregional, transcultural and trans...
This article examines the changing characteristics in defining the Koreanness of Korean popular cult...
This chapter explores how the Korean Wave phenomenon illustrates trends and raises issues of a gener...
AbstractIn the age of globalization, our societies are subject to the process of unprecedented chang...
This project analyzes contemporary KPop as a commercial cultural production and as a business model ...
This book examines different aspects of Asian popular culture, including films, TV, music, comedy, f...
The phenomenon, known as the “Korean Wave” or “Hallyu Wave”, has been now more impactful than in pre...
“From Tradition to Brand” examines the construction of a ‘global’ Korean culture in the late 20th an...
In this thesis, the author explores and analyzes how globalization negatively contributes to the rel...