Unlocking Souvenir Shopping Tourism in Indonesia : a Cross-Cultural Study

Souvenir shopping has emerged as a critical component of the Indonesian tourism industry because it helps small home industries to survive and develop. The aims of this study was to gain an understanding of souvenir tourists’ behaviour across three groups – Indonesian, Asian and non-Asian - in relation to their shopping preferences, travel patterns and demographic characteristics. This research was to identify the key determinants of the motivational push and pull factors of shopping tourists, their travel experience quality, satisfaction and behavioural intention from different cultural backgrounds. Further, this study examined the relationship between tourists’ travel motivation and other behavioural constructs in relation to future behavioural intention in the Indonesian souvenir shopping tourism context