Moral Panic Neutralization Project: A media based intervention

Moral panics are a major technique used by government in the politics of fear. The central research question addressed was ‘can moral panic be neutralized?’ Researchers formed a coalition with folk devils (an outlaw motorcycle club) in an emerging moral panic to answer the research question. The contest for public support was played out in the media. Results of the action research process are\ud reported using ‘thick narrative’ and included: (1) government calling off its moral panic campaign, (2) a large decrease in public support for the government’s campaign against outlaw motorcycle clubs (OMCs), (3) increased acceptance of OMCs in public opinion polls and (4) dramatic reversals in newspaper editorials. The case study illustrates actors in moral panics have agency and provides an example of a macro-level intervention through which liberation from oppression was affected