The Role of Sport Journalists During Crisis Events in Sport

Journalists have become an integral component of the sport system. At the\ud same time, the role of the sport journalist has become an increasingly complex,\ud particularly since sport entered a period of hyper-commercialisation, in\ud which the interests of business, sport and the media have become fused in a\ud web of mutual promotional benefit. It is now often unclear just what the sport\ud journalist's primary responsibility is. On one hand they may be employed to\ud objectively report the facts to the public, while on the other they may be asked\ud to selectively promote those sports in which the media organisations and\ud their sponsors have a financial and emotional stake