This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry and that numerous perceived benefits, especially associated with e-mail marketing, are being achieved. The study found that many wineries collected e-mail addresses for marketing purposes, whilst many engage in a high degree of direct marketing using the e-mail medium to distribute newsletters. Smaller wineries appear to be the main proponents in using the Internet, the study concluding that this group achieved the highest proportion of Web sales. A link was established between small wineries that had a high use of e-mail permission marketing and increased web sales
This study evaluates the changes that took place in British Columbia wineries’ websites from 2004 to...
Purpose - This paper examines the adoption of social media technologies across the Australasian wine...
[Abstract]: Rogers’ Diffusion of Innovation (DOI) theory identifies characteristics of the innovatio...
This article reports on research that examined internet adoption by 225 Australian wineries. Finding...
For the period between 1995 to 2000, some 6,000 records were analyzed to study the diffusion of the ...
This study investigates the nature, extent and benefits of e-business adoption by Australian winerie...
E-commerce is penetrating agriculture, particularly for selling products directly to consumers. The ...
This paper reports on research that examined Internet adoption by twenty Marlborough wineries and fo...
This paper reports on a preliminary investigation into e-business technology use by Australian winem...
This article reports on research that examined Internet adoption by Australian wineries and identifi...
This paper examines the longitudinal development of 86 Australian winery websites over a two-year pe...
This paper reports on a study that determined some of the barriers that wineries perceived as inhibi...
Many Australian small and medium sized businesses have websites that offer a range of facilities for...
This paper reports the levels of Internet-adoption amongst four Victorian wine cluster participants ...
This research investigates the nature and extent of e-business adoption by Australian wineries in or...
This study evaluates the changes that took place in British Columbia wineries’ websites from 2004 to...
Purpose - This paper examines the adoption of social media technologies across the Australasian wine...
[Abstract]: Rogers’ Diffusion of Innovation (DOI) theory identifies characteristics of the innovatio...
This article reports on research that examined internet adoption by 225 Australian wineries. Finding...
For the period between 1995 to 2000, some 6,000 records were analyzed to study the diffusion of the ...
This study investigates the nature, extent and benefits of e-business adoption by Australian winerie...
E-commerce is penetrating agriculture, particularly for selling products directly to consumers. The ...
This paper reports on research that examined Internet adoption by twenty Marlborough wineries and fo...
This paper reports on a preliminary investigation into e-business technology use by Australian winem...
This article reports on research that examined Internet adoption by Australian wineries and identifi...
This paper examines the longitudinal development of 86 Australian winery websites over a two-year pe...
This paper reports on a study that determined some of the barriers that wineries perceived as inhibi...
Many Australian small and medium sized businesses have websites that offer a range of facilities for...
This paper reports the levels of Internet-adoption amongst four Victorian wine cluster participants ...
This research investigates the nature and extent of e-business adoption by Australian wineries in or...
This study evaluates the changes that took place in British Columbia wineries’ websites from 2004 to...
Purpose - This paper examines the adoption of social media technologies across the Australasian wine...
[Abstract]: Rogers’ Diffusion of Innovation (DOI) theory identifies characteristics of the innovatio...