Add to ORKGThis paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent
Consumer segmentation is often used as a helpful tool to classify consumers into heterogeneous group...
Marketing segmentation is widely used for targeting a smaller group of market in consumer product in...
Market segmentation benefits are well documented in the academicliterature and widely recognized by ...
This paper reviews academic and practitioner literature to identify some of the emerging trends in c...
This paper reviews academic and practitioner literature to identify some of the emerging trends in c...
The process of market segmentation is a frequent task in the routine of professionals in business or...
This edition of Market Segmentation includes the key elements that made the first edition the resour...
This edition of Market Segmentation includes the key elements that made the first edition the resour...
This paper reports on an exploratory study of segmentation practices of organisations with a social ...
This paper examines the literature on the behaviour of various demographic segments towards the Inte...
This paper reports on an exploratory study of segmentation practices of organisations with a social ...
This paper examines the literature on the behaviour of various demographic segments towards the Inte...
Consumer segmentation aims at identifying groups of consumers for which it is profitable to design a...
The bulk of market segmentation literature has concerned the generation of segments, with far less a...
In a globalized world the importance of a proper segmentation method for identifying target consumer...
Consumer segmentation is often used as a helpful tool to classify consumers into heterogeneous group...
Marketing segmentation is widely used for targeting a smaller group of market in consumer product in...
Market segmentation benefits are well documented in the academicliterature and widely recognized by ...
This paper reviews academic and practitioner literature to identify some of the emerging trends in c...
This paper reviews academic and practitioner literature to identify some of the emerging trends in c...
The process of market segmentation is a frequent task in the routine of professionals in business or...
This edition of Market Segmentation includes the key elements that made the first edition the resour...
This edition of Market Segmentation includes the key elements that made the first edition the resour...
This paper reports on an exploratory study of segmentation practices of organisations with a social ...
This paper examines the literature on the behaviour of various demographic segments towards the Inte...
This paper reports on an exploratory study of segmentation practices of organisations with a social ...
This paper examines the literature on the behaviour of various demographic segments towards the Inte...
Consumer segmentation aims at identifying groups of consumers for which it is profitable to design a...
The bulk of market segmentation literature has concerned the generation of segments, with far less a...
In a globalized world the importance of a proper segmentation method for identifying target consumer...
Consumer segmentation is often used as a helpful tool to classify consumers into heterogeneous group...
Marketing segmentation is widely used for targeting a smaller group of market in consumer product in...
Market segmentation benefits are well documented in the academicliterature and widely recognized by ...