Fashion's Influence on Garment Mass Production : Knowledge, Commodities and the Capture of Value

In affluent communities, it is difficult to think about clothing without considering issues of fashion. Yet, in analyses of the garment industries, fashion is rarely considered in detail, and is certainly not analysed as a structuring force over the configuration of garment production industries. Yet through fashion, garments as commodities are complexly embedded in social and cultural processes and in the specificities of place. Although the structures of the global garment production industries have been the subject of numerous studies from a variety of theoretical perspectives, none hitherto have addressed the influence of fashion on the structures and locations of garment production. This thesis begins with the idea that fashion is a complex and influential form of knowledge. It explores the effects of fashion ideas on the global garment system through a case study of the ideas and commodity flows that bring fashions and garments to the Australian market. It traces the interconnections between global knowledge flows and global commodity flows in a manner attuned to the relationships between knowledge, power, industrial organisation and the capture of surplus value from the production system. The analysis highlights how Australia's position in garment production is framed by its geographical position on the periphery of the fashion world