Add to ORKGContains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies
This chapter explores the evolution of Virgin Blue, a low-cost carrier that commenced operations in ...
The central role of marketing stems from identifying processes which create value to customers. Ther...
The effective strategic management of heritage tourism is vital to the economic, environmental and s...
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strat...
This book is packed with detailed & extensive international case studies of strategies which illustr...
The research concerns itself first with the survey and analysis of 163 tourism small businesses from...
This scoping study provides an overview of a detailed analysis undertaken on 76 Australian national,...
This case study deals with the following issues: strategic choice and turnaround strategy: role of m...
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first te...
Predicting future events, trends and issues that may affect the tourism industry is not an exact sci...
Predicting future events, trends and issues that may affect the tourism industry is not an exact sci...
This study aims to assist the development of a future national tourism strategy and research agenda ...
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a col...
The purpose of this bachelor’s thesis was to develop effective marketing plan recommendations for th...
This article reports on destination marketing best practices from 21 regional destinations around Au...
This chapter explores the evolution of Virgin Blue, a low-cost carrier that commenced operations in ...
The central role of marketing stems from identifying processes which create value to customers. Ther...
The effective strategic management of heritage tourism is vital to the economic, environmental and s...
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strat...
This book is packed with detailed & extensive international case studies of strategies which illustr...
The research concerns itself first with the survey and analysis of 163 tourism small businesses from...
This scoping study provides an overview of a detailed analysis undertaken on 76 Australian national,...
This case study deals with the following issues: strategic choice and turnaround strategy: role of m...
Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first te...
Predicting future events, trends and issues that may affect the tourism industry is not an exact sci...
Predicting future events, trends and issues that may affect the tourism industry is not an exact sci...
This study aims to assist the development of a future national tourism strategy and research agenda ...
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a col...
The purpose of this bachelor’s thesis was to develop effective marketing plan recommendations for th...
This article reports on destination marketing best practices from 21 regional destinations around Au...
This chapter explores the evolution of Virgin Blue, a low-cost carrier that commenced operations in ...
The central role of marketing stems from identifying processes which create value to customers. Ther...
The effective strategic management of heritage tourism is vital to the economic, environmental and s...