Kreativitet : i marknadsföringsföretaget Liljedal Communication AB

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message. Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity. The importance of the preparation of a problem is highlighted. Two interviews were conducted with the Vice President and Creative Director, moreover did the authors visit an idea meeting at the company. This is the base for the empirical part. The situation and strategies for creativity in the theoretical part and the empirical part is compared. Liljedal has a focus on becoming a creative organisation; this is noticeable both in their work environment and their working strategy. The conclusion is that Liljedals have good possibilities to work creatively. They also have a strategy worked out in detail for their creative work, this strategy is well conformed with the researchers strategies for increased creativity