Likvärdigt bemötande i TV – eller inte : En studie av fyra partiledarutfrågningar i SVT inför valet 2010

As the 2010 Swedish election was closing in, there was a discussion about how the media represented the different party leaders in a differential and unfair manner. This study aims to identify if there were any differences in how four of these party leaders, Lars Ohly, Maud Olofsson, Fredrik Reinfeldt and Mona Sahlin were treated in four individual questioning sessions on Swedish television. Utilizing conversation analysis the study focuses on identifying differences in the usage of interruptions between the four different sessions. The study also analyzes the aggressiveness of the journalists’ questioning and how they designed their questions in the four different sessions. Results show some significant differences in how the four different party leaders were treated in their individual questioning sessions