This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish “Guldägg” or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. One of the conclusions drawn is that pathos-arguments, a rhetorical concept where the senders allude to the emotions of the receivers, are the most prominent in both Swedish and international adverts, but are used in different ways. Another conclusion drawn is that the adverts are overall characterized by the...
Förmedling av olika budskap i reklam genom användandet av visuella retoriska begrepp är en metod som...
This study of Swedish advertising, and the language in its advertisements in particular, has two mai...
The aim of this essay is to find some of the main developing tendencies in the advertisement genre d...
In this thesis, high quality adverts are examined from the perspective of the advertisement contest ...
Modern societies are generally becoming increasingly capitalist in nature and economies of these soc...
The purpose of this thesis was to analyze how and with what kind of means election posters can persu...
AbstractIn the last years there has been a considerable amount of research into visual rhetoric in a...
This Bachelors essay takes an in-depth look at how meaning is created through advertisements with re...
The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the...
Rhetoric is a difficult discipline to define. For centuries, rhetoricians have argued and discussed ...
Advertising is something that we get in touch with on a daily basis and more or less everywhere. Adv...
Aim: The aim of this study is to describe which messages and by which rhetorical means were communic...
Object of the dissertation research — the rhetorical topic in a discourse of written (visual) advert...
This study was made with the incentive to find out the view on advertorials in Swedish press today. ...
Syfte och frågeställning Syftet med studien är att undersöka hur tre svenska reklamfilmer tillämpar ...
Förmedling av olika budskap i reklam genom användandet av visuella retoriska begrepp är en metod som...
This study of Swedish advertising, and the language in its advertisements in particular, has two mai...
The aim of this essay is to find some of the main developing tendencies in the advertisement genre d...
In this thesis, high quality adverts are examined from the perspective of the advertisement contest ...
Modern societies are generally becoming increasingly capitalist in nature and economies of these soc...
The purpose of this thesis was to analyze how and with what kind of means election posters can persu...
AbstractIn the last years there has been a considerable amount of research into visual rhetoric in a...
This Bachelors essay takes an in-depth look at how meaning is created through advertisements with re...
The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the...
Rhetoric is a difficult discipline to define. For centuries, rhetoricians have argued and discussed ...
Advertising is something that we get in touch with on a daily basis and more or less everywhere. Adv...
Aim: The aim of this study is to describe which messages and by which rhetorical means were communic...
Object of the dissertation research — the rhetorical topic in a discourse of written (visual) advert...
This study was made with the incentive to find out the view on advertorials in Swedish press today. ...
Syfte och frågeställning Syftet med studien är att undersöka hur tre svenska reklamfilmer tillämpar ...
Förmedling av olika budskap i reklam genom användandet av visuella retoriska begrepp är en metod som...
This study of Swedish advertising, and the language in its advertisements in particular, has two mai...
The aim of this essay is to find some of the main developing tendencies in the advertisement genre d...