Seeking Social Connectedness Online and Offline: Does Happiness Require Real Contact?

Although online social connectedness is increasing, many assumptions about online social network use still remain. For example, that offline social connectedness is superior to online social connectedness. This cross-sectional study addresses these assumptions by studying online and offline social connectedness in relation to happiness, in a sample of 293 young adults from Sweden, between the ages 18-48. Results show that both online and offline social connectedness was associated to happiness. Moreover, three groups varying on happiness did not differ on various forms of social connectedness; however, very happy individuals reported having more genuine online friends than all other groups. The implications of the study and future directions are discussed